Marketing
Announce a product launch, a webinar or a seasonal offer in every email the company sends.
SIGNATURE CAMPAIGNS
Turn every email into a campaign
Your company sends hundreds of emails a day. With Zeyl you add a banner under the signature and plan, from one place, which team shows what and when.
HOW IT WORKS
Build the banner once and let signatures carry it
The email signature is one of the most viewed and least used spaces your company owns. Every message to a customer, supplier or candidate carries it. Zeyl campaigns turn that space into a planned promotion channel: you design a banner, choose whose signatures show it, and set the dates it stays live.
Your employees do not have to do anything. Changing a banner, pausing it or starting a new one all happens in the admin panel.
- 01
Create the banner
Upload your own image or adjust one of the ready presets with your colors and copy. Add the page people should land on when they click.
- 02
Choose the audience
Decide whether the banner appears across the whole company or only in the signatures of specific teams.
- 03
Set the dates
Enter a start and end date. When the campaign ends, the banner is removed from signatures.
- 04
Track the result
The banner link becomes a short tracking link, so you can see clicks in Zeyl.
TARGETING
The right message for the right team
What your sales team shows customers does not have to match what HR shows candidates. For every campaign in Zeyl you choose which teams carry it. That lets you run several campaigns at once and get each one in front of the people it is meant for.
Sales
Show prospects a demo booking link or your current pricing page while deals are in progress.
HR and recruiting
Put open roles and your careers page in the signatures of the teams talking to candidates.
Events
Keep a trade show, conference or launch date in signatures until the event, then let it drop off on its own.
SCHEDULING
Campaigns with a clear start and finish
An expired discount banner leaves a worse impression than no banner at all. Campaigns in Zeyl run on dates: they go live on the day you pick and leave signatures on the end date. You can prepare the next campaign in advance and line it up, so nobody has to remember to swap it.
Scheduled campaigns tie the signature to your marketing calendar. You can prepare a launch, a seasonal sale and a hiring push at the start of the month and place each on its dates; each one starts and stops on its own when the time comes.
Have your signature ready in minutes.
Open a free account; connect Microsoft 365 or Google Workspace for your team.
CLICK TRACKING
See whether a banner actually works
The link you add to a banner is routed through go.zeyl.io, Zeyl's short link domain. When a recipient clicks, they pass through that address on the way to your page and the click is counted in Zeyl.
Because link traffic lives on its own domain, it stays separate from your portal address. Instead of guessing which campaign landed, you decide based on the numbers.
PLATFORMS
How signatures update when a campaign changes
How quickly a campaign shows up depends on how you use your signature.
Microsoft 365
The signature and banner are added on the server as the email is sent. The moment you change a campaign, every following email goes out with the new banner, whichever version of Outlook people use.
Google Workspace
Zeyl rewrites each person's Gmail signature setting. When the campaign changes, signatures are updated and the banner appears in email sent from Gmail.
Copied signatures
A signature copied as HTML or downloaded is static. It does not update by itself when a campaign changes; it has to be copied again to pick up a new banner.
DESIGN
A banner that looks like part of the signature
The banner is one of the modules in the signature studio and sits in line with your signature layout. If you use a legal disclaimer, the banner goes above it, so the legal text always stays at the bottom.
With the day and night preview you can check how the banner looks in light and dark mail clients before it goes live.
PRICING
Campaigns are part of the Team plan
Signature campaigns are included in the Team plan: 9 € per month plus 1 € per person. The plan includes the Microsoft 365 or Google Workspace connection, campaigns and surveys. You can try the Team plan for 5 days with Microsoft 365 or the copy option (up to 25 people, card required up front). There is no trial for Google Workspace.
The free Personal plan does not include campaigns or surveys.
Frequently asked questions
What is an email signature banner?
It is a clickable image placed under the signature. Companies use it to show a new product, an event, an offer or an open role in every email.
Do employees need to do anything when a campaign changes?
Not with the Microsoft 365 or Google Workspace connection. On Microsoft 365 the banner is added on the server at send time, and on Google Workspace Zeyl rewrites the Gmail signature. Only manually copied signatures need to be copied again.
Can different teams show different banners?
Yes. For each campaign you choose which teams carry it, and you can run several campaigns at the same time.
How are banner clicks counted?
The banner link is turned into a short link on go.zeyl.io. When a recipient clicks, they are sent through that link to your page and the click is counted in Zeyl.
What happens when a campaign ends?
On the end date you set, the banner is removed from signatures, so an expired announcement does not keep reaching your recipients.
How does the banner look in dark-themed mail apps?
The day and night preview in the signature studio shows how the banner looks in light and dark themes. We recommend checking both before a campaign goes live.
Will the banner push my legal disclaimer aside?
No. The banner sits above the disclaimer, and the legal text stays at the very bottom of the signature.
Are campaigns available on the free plan?
No. Campaigns are part of the Team plan at 9 € per month plus 1 € per person. The Team plan can be tried for 5 days with Microsoft 365 or the copy option.
Related pages
Signature surveys
Instead of sending a separate survey email, put the question in the signature. Recipients answer with one click, and every conversation gives you a signal.
Read more →
Microsoft 365 signatures
Zeyl adds your company signature on the server to every email sent through Exchange Online. Nobody on your team has to install or configure anything.
Read more →
Google Workspace signatures
Zeyl writes your company signature into each employee's Gmail signature setting in Google Workspace. No one has to copy and paste anything by hand.
Read more →Let every e-mail carry your brand.
Design it in minutes, publish it to your team.